![]() ![]() When Ross and his partner cross a set of railroad tracks, the video switches from Technicolor to sepia tones, and the music kicks off in earnest. We watch him get into the car and drive into the city. He’s six foot with some impressive girth. He sports sunglasses and a red, collared shirt over a tank-top undershirt and a simple gold chain. The camera zooms out to reveal our protagonist, Rick Ross, leaning on the driver’s side, smoking a cigar and watching the girls go by. The picture jumps to someone sitting shotgun in a BMW 745, counting money. It all takes place in vibrant color: bright greens, stunning reds and ocean blues. ![]() Guys on motorcycles wave at the camera and bikini-clad Latin girls stroll down the boardwalk while Cuban music plays. The video for “Hustlin’” begins with routine shots of Ocean Drive, Miami. Then, in the middle of a particularly brutal summer, Rick Ross strolled onto the scene with his debut single, “Hustlin’.” In March, Ghostface Killah released Fishscale (named for a notoriously pure grade of cocaine), which features “Kilo,” a song with a chorus that turns a recording of school kids learning the metric system into a rubric for measuring powder. Young Jeezy was still riding on the success of 2005’s Let’s Get It: Thug Motivation 101, a loosely themed concept album that pitches Jeezy as a motivational speaker for crack dealers. The Double Hustle of Rick Ross by marty brownĢ006 was a banner year for coke rap. ![]()
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June 2023
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